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Culture, as the way of life of a people, has shaped the Jamaican social, economic and political landscape in very fundamental ways,
particularly in its role in the creation of Brand Jamaica and in the consolidation of our national identity. The following are just a few of our
extensive policy and programme prescriptions to enhance the reach and output of the Culture, Creative Industries, Entertainment and
Heritage sector.
Culture, Cultural Identity Consolidation
and Implications for Partnerships with the
Ministry of Education
•
Strengthen collaboration between the Ministry andAgencies
responsible for Culture, Creative Industries, Entertainment
and Heritage and the Ministry of Education in the planning
and staging of Jamaica Day
•
Promote greater collaboration between the Ministry and
Agencies responsible for Culture, Creative Industries,
Entertainment and Heritage and the Ministry of Education
in training of cultural agents in schools.
Culture, Creative Industries, Entertainment,
Heritage and Brand Jamaica consolidation
and promotion
•
Establish 21st century museum of the Jamaican People:
A National Museum to share our history and culture, with
smaller permanent exhibitions in the Institute of Jamaica
network to enable wider reach to all Jamaicans
Creative Industries and Entertainment
Development and Promotion
•
Activate and invigorate the Culture and Creative Industries
Council as an overarching mechanism for the integration
and regulation of policies and programmes in this area.
•
Collaborate with UTECH Design and Entrepreneurial
Centre and the Edna Manley College for the development
of regular programmes to upgrade and enhance the design
elements of our Craft sector, with assistance from Latin
American partners.
•
Include the Creative Industries and Entertainment sector
within the National Export Strategy.
Artists Development and Support
•
Use of a Creative Industries and Entertainment Fund
to facilitate incubation, development, promotion and
marketing of leading young artists in various areas of
Creative Industries and Entertainment, such as music, film,
fashion and art.
•
Appoint a panel of leading Music Industry experts to
discover, develop and promote young artists for global
reach in the Industry.
Support for Cultural Communities
•
Provide funding for cultural communities such as Maroons
and Rastafari to promote and grow their festivals to
international standards and promotion.
•
Support the staging of commemorative celebrations in
Rastafari community (50th anniversary of the arrival of
Emperor Haile Selassie in April 2016)
•
Promote regular meetings in support of cultural
communities to ensure continuity and transfer of
information and traditions within the communities and the
country at large.
CULTURE, CREATIVE INDUSTRIES,
ENTERTAINMENT AND HERITAGE